FASHION AND BEAUTY

Zendaya, Penelope Cruz and all the stars of La Vie est Belle campaign: photos

For the first time, Lancôme unites its Global Ambassador around La Vie est Belle and the muse of the fragrance, Julia Roberts. The new campaign celebrates Lancôme 's strong connection with the international community that revolves around La Vie est Belle.

Julia Roberts invites a joint statement of happiness from all of the Lancôme ambassadors: Amanda Seyfried, Isabella Rossellini, Lily Collins, Penelope Cruz, Zendaya Coleman as well as the latest entrants into the Lancôme univers: Hoyeon e Aya Nakamura.

by press office
Lancôme campaign for La Vie est Belle
For the first time, Lancôme brings its Global Ambassador together around La Vie est Belle and the muse of the fragrance, Julia Roberts. A disruptive celebration of women supporting and inspiring each other, the new campaign celebrates Lancôme 's strong connection with the international community that revolves around the fragrance.
by press office
Lancôme campaign for La Vie est Belle
Julia Roberts invites a joint statement of happiness from all of the Lancôme ambassadors: Amanda Seyfried, Isabella Rossellini, Lily Collins, Penelope Cruz, Zendaya Coleman as well as the latest entrants to the Lancôme universe: Hoyeon and Aya Nakamura.
by press office
Lancôme campaign for La Vie est Belle
If the legendary fashion photographer Mario Sorrenti signs the images of this iconic campaign, the commercial shot by emerging director Emmanuel Adjei celebrates the unstoppable power of female solidarity. Known for the masterful interpretation of Louis Armstrong, the song "What a Wonderful World" is the soundtrack of the campaign thanks to the exclusive reinterpretation of SebastiAn (Ed Banger Records): sung by women and for women, it becomes a cry for appeal and a hymn to happiness, an invitation to join Lancôme in song.
by press office
Lancôme campaign for La Vie est Belle
What other fragrance would have had the strength to unite such special women around such a relevant value message? This iconic cast of "happiness activists"-a nod to the intensity of the fragrance and the endless smile evoked by the bottle-introduces a new twist to the bottle and proudly affirms Lancôme's new approach to its emblematic women's fragrance: more diverse and more inclusive than ever, its message has never been more powerful.
by press office
Lancôme campaign for La Vie est Belle
Vibrant, emotional and universal, the new iconic campaign celebrates the intensity of female empathy through a new fragrance that helps spread the spontaneous happiness that radiates right from the heart of the iconic Lancôme fragrance: La Vie est Belle Iris Absolu.
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25/04/2024
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