FASHION AND BEAUTY

Gucci's fashion show event in Seoul: the best looks and the stars

The Gucci Cruise 2024 collection is a dialogue between the House's heritage and the stimulating influence of South Korean culture. The silhouettes evoke the Gucci garments of the late 90s, but in the tonal palette typical of the second decade.

The materials and techniques of the formal wardrobe give way to those of sportswear and casual wear. Every garment and every look is an expression of the hybridisation process. Special guests at the show were celebrities Elisabeth Olsen and Robbie Arnett, Mark Ronson, Jodie Turner-Smith, Dakota Johnson, Saoirse Ronan, Liu Wen and many others.

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Gucci's fashion show event in Seoul
The Gucci Cruise 2024 collection is a dialogue between the House's heritage and the stimulating influence of South Korean culture. The silhouettes evoke Gucci garments from the late 1990s, but in the colour palette typical of the second decade.
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Elizabeth Olsen and Robbie Arnett
Many celebrities attended the fashion show at Gyeongbokgung Palace such as Elizabeth Olsen together with her husband Robbie Arnett.
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Saoirse Ronan at the Gucci fashion show in Seoul
Saoirse Ronan looked very elegant in a long blue Gucci coat.
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Leonie Hanne
Gucci silver dress for Leonie Hanne at the fashion show in Seoul.
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The Gucci Cruise 2024 fashion show
The bomber jacket turns into an evening skirt and the biker jacket stretches out and becomes an overcoat.
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The Gucci Cruise 2024 fashion show in Seoul
The hybridisation process gives rise to a study in deconstruction: removable sleeves become accessories, while zips allow the trousers to expand.
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The Gucci Cruise 2024 fashion show
Silk bands with bows, inspired by traditional Korean dresses, are present on a variety of garments.
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The Gucci Cruise 2024 collection fashion show
Body-hugging silhouettes contrast with the broad dress codes of skateboarding.
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The Gucci fashion show in Seoul
Bourgeois streetwear is combined with sportswear inspired by everyday life in Seoul.
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The Gucci Cruise 2024 collection walks in Seoul
The Gucci Horsebit Chain leather bags appear deformed or reduced in size.
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