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The record cost of a 30-second Super Bowl TV spot

Super Bowl is an annual sporting event that attracts the attention of millions of viewers worldwide and provides a unique opportunity for companies to promote their products through television commercials during the live broadcast.

In recent decades, the cost of these commercials has grown exponentially, reaching staggering figures.

This photo gallery traces the history of the prices of commercials during Super Bowl, showing how they have changed over the years and how they have become increasingly expensive. Get ready to explore a journey through the history of television marketing through the prices of commercials from Super Bowl!

Photo by Christian Petersen/Getty Images
The record cost of a 30-second TV commercial from the Super Bowl
In this photo gallery we will explore the average cost of a 30-second TV commercial from Super Bowl in the United States from 2016 to 2023. Browse to the last photo to find out how much an average commercial cost this year. (Source: statista.com)
Photo by Sean M. Haffey/Getty Images
Super Bowl 50 (2016)
Cost: $4.5m
Photo by Al Bello/Getty Images
Super Bowl LI (2017)
Cost: $5 mln
Di Tony Webster from Minneapolis, Minnesota, United States - 2018 Super Bowl LII Minnesota Banner -
Super Bowl LII (2018)
Cost: $5.2m
Photo by Al Bello/Getty Images
Super Bowl LIII (2019)
Cost: $5.3m
Photo by Al Bello/Getty Images
Super Bowl LIV (2020)
Cost: $5.6m
Di elisfkc2 - Raymond James Stadium One Week Before Super Bowl LV, CC BY-SA 2.0, https://commons.wik
Super Bowl LV (2021)
Cost: $5.5m
Photo by Kevin C. Cox/Getty Images
Super Bowl LVI (2022)
Cost: $6.5 mln
Photo by Christian Petersen/Getty Images
Super Bowl LVII (2023)
Cost: $7 mln
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