FASHION AND BEAUTY

Scarlett Johansson looks super charming in the photos for Prada

The Prada Galleria bag, Prada's eternal emblem, and the internationally renowned actress Scarlett Johansson, the iconic face of popular culture, are side by side in the intensely colourful and expressive portrayal by Venezuelan-American artist Alex Da Corte.

Winner of a Tony Award and a Bafta Award, twice nominated for an Oscar, Johansson is universally known for her passion and the absolute precision of her acting technique, for an innate ability to transform herself and embody multiple characters, with different identities and ideals. After all, she herself is a reflection, a refraction, and each time, in playing another individual, she also injects her own most intimate characteristics into it.

credit image by Getty
Scarlett Johansson is the new Prada testimonial
Winner of a Tony Award and a Bafta Award, two-time Oscar nominee, Johansson is universally known for her passion and the absolute precision of her acting technique, for an innate ability to transform herself and embody multiple characters with different identities and ideals. Scarlett Johansson is the new Prada testimonial!
credit image by Press office Prada
The campaign with Scarlett Johansson celebrates the Prada Galleria bag
The Prada Galleria handbag, Prada's eternal emblem, and the internationally renowned actress Scarlett Johansson, the iconic face of popular culture, are side by side in the intensely colourful and expressive depiction by Venezuelan-American artist Alex Da Corte.
credit image by Press office Prada
Scarlett Johansson poses for Prada
In the campaign, Johansson is in constant transformation, framed and reframed by a sublimation of the everyday, transfigured into pure colour.
credit image by Press office Prada
Scarlett Johansson with Prada Galleria bag
Just as the Hollywood icon is transformed and recontextualised through colour, so the silhouette of the Prada Galleria bag becomes a blank canvas, an exploration of shades and patterns.
credit image by Press office Prada
Scarlett Johansson for Prada
The unceasing dialogue between Prada and artists continues to question and redefine the relationships between brand icons and icons of popular culture, and it is against the backdrop of this discourse that the indelible image of Scarlett Johansson is here recreated by a conceptual artist.
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28/03/2024
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