DESIGN

New Citroen logo: a modern evolution and debut on a "concept car"

Citroen today unveiled a new logo and brand identity for a Brand with a 103-year history. With this new identity, Citroen illustrates its desire to accelerate its mission toward accessible electric mobility and to extend the values of accessibility that are at the core of its DNA. The new Citroen logo reinterprets the original one first adopted by founder André Citroen, inspired by the success of his first metalworking company that produced chevron-shaped gears. The familiar and technical reference to the "deux chevrons" has remained central to Citroen's identity ever since.

foto Stellantis
More modern and communicative
Citroen unveiled a new logo that proudly reinterprets the original 1919 oval-shaped logo and represents the tenth evolution in Citroen's 103-year history.
foto Stellantis
There is the "Blue Monte Carlo"
Inspired by an important color linked to Citroen's past, used on iconic cars throughout the Brand's history, including the 2CV and DS, the relaxing Bleu Monte Carlo will make its welcome return to the range.
foto Stellantis
It will be the tenth Citroen logo
The French brand's new symbol represents the tenth evolution in Citroen's 103-year history. This new logo is more modern, graphic and suitable for new digital media.
foto Stellantis
A "dark mode" variant
The new logo has been given special attention to design to ensure that the digital experience meets expectations for ergonomics and aesthetics, offering a "dark mode" option.
foto Stellantis
The debut on a "concept car"
The new Citroen logo will debut on a "concept car" in late September and then go on to decorate future products and concepts starting in mid-2023.
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19/04/2024
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