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Who are the world's most powerful leaders on social?

Osservatorio Digitale, a partner of Fondazione Italia Digitale, has compiled a ranking of the world's most powerful leaders on social networks. This survey took into account the number of followers, total engagement and average engagement per post over the last three months, on Facebook, Instagram and Twitter.

A total of 196 world leaders were surveyed, anyone who has executive power or wields substantial power (Pope Francis, to name but one, was also considered). 

The ranking is also made up of sections on a continental basis (who is the most powerful leader on the web in each continent), but it is also about who publishes the most content. In short, a 360-degree analysis that gives an objective overview of how power is shifting more and more to digital platforms, capable of influencing an increasing number of people.

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Who are the world's most powerful leaders on social?
Osservatorio Digitale, a partner of Fondazione Italia Digitale, has compiled a ranking of the world's most powerful leaders on social networks. This survey took into account the number of followers, total engagement and average engagement per post over the last three months, on Facebook, Instagram and Twitter. A total of 196 world leaders were surveyed, anyone who has executive power or wields substantial power (Pope Francis, to name but one, was also considered).  The ranking is also made up of sections on a continental basis (who is the most powerful leader on the web in each continent), but it is also about who publishes the most content. In short, a 360-degree analysis that gives an objective overview of how power is shifting more and more to digital platforms, capable of influencing an increasing number of people.
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Narendra Modi, prime minister of India
At the top of the list of the world's most followed leaders on social media is Indian Prime Minister Narendra Modi, who between Instagram, Facebook and Twitter has more than 270 million followers.
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Joko Widodo, President of Indonesia
In second place in terms of the number of followers on the three main social networks is Indonesian President Joko Widodo, with 80 million followers.
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Joe Biden, President of the United States of America
Once upon a time, the American president was considered 'the most powerful man in the world'. Today, this status is threatened, as is American supremacy. Biden is currently only third in the ranking of world leaders with the most followers, with 66 million followers on the platforms.
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Recep Tayyip Erdogan, President of Turkey
The Turkish leader is not only in fourth place in the world ranking of leaders with the most followers (40 million followers on the three platforms), but he is also the first in the ranking as far as Europe is concerned. In fact, he is the most followed leader in the Old Continent.
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Volodymyr Zelensky, President of Ukraine
Not that it is a significant aspect of his life at the moment, but the Ukrainian President is currently in fifth place overall as number of followers with an impressive 27 million. Obviously his popularity has grown enormously since the start of the conflict with Putin's Russia. Zelensky, however, is first in engagement per post, i.e. the average number of interactions that each published post receives. The Ukrainian President travels at an impressive 12,871 average interactions, ahead of Brazilian President Lula (over 10,000) and Indonesian President Widodo (8,900 average).
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Nicolás Maduro, President of Venezuela
Maduro is first in the ranking as the number of posts published in the last three months, which, let us remember, is the time period taken into account by analysts. 1,461 is the number of Maduro's posts in this period, while Lula is second in the ranking.
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Pope Francis, Bishop of the Church of Rome
The highest Catholic authority in the world, Pope Francis I, has 14 million followers (not counting Facebook, on which he has no presence), and is the only leader of a 'small state' that may be relevant to mention for the purposes of this ranking.
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Abdel-Fatah al-Sisi, President of Egypt
Egyptian President Abdel-Fatah al-Sisi is the most followed African leader on social media, followed by Nigeria's President Muhammadu Buhari and Ghana's Nana Akufo-Addo.
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